Unfortunately, the old adage “If you build it they will come” does not apply on the Internet.
Even the best designed website will add no value to your business if it’s not search-friendly (aka search engine optimised, or SEO).
Search engines perform an important matchmaking function. They guide people to the information they’re looking for on the web. SEO increases your online visibility and traffic -– significantly.
Effective web design includes ranking well with search engines. Our SEO experts know how search engines work (even though the algorithms are constantly changing). Specifically, we are experts in SEO for WordPress.
We’ll make sure your website features the keywords potential customers most often type into Google (or their search engine of choice) when searching for the products/services your company offers.
Effective web design includes making your website attractive to search engines as well as customers.
On Site Search Engine Optimization
The key to successful SEO is “relevance.” Search engines (Google and others) want to ensure they’re delivering “relevant” (valuable) content to the people who use their search function. When your website gives visitors the information they want, Google will reward you with improved rankings.
Onsite SEO is all about maximising relevance. Intelligent Web will help you select your keywords (aka search terms) and place them strategically within your website. Correct density of keywords and key phrases in the actual content and the code-to-text ratio are also important components of Onsite SEO.
Offsite Search Engine Optimization
Another method search engines use to gauge the relevance of your site is to measure what other people think of it. Google uses backlinks (links to your site from other sites) to assess the value of your site’s content. But, of course, as with all things SEO, not all backlinks are created equal. For example:
- Sites with a high page rank have higher value
- Sites within your TLD have a higher value. For example, if your site caters to the South African market, links from other .co.za domains are good.
- Sites within your own industry are better than outside sites.
- .gov and .edu sites are perceived as highly credible.
Count on Intelligent Web to manage both your Offsite SEO and your Onsite SEO.