Internet Marketing and Social Media Marketing
Today there are lots of ways to connect with customers online. In fact, if your website is your only representation, you’re probably missing out on multiple marketing opportunities. The good news is you don’t have to be a techno whiz to take advantage of these opportunities. Nor do you have to spend a small fortune. Intelligent Web makes online marketing (aka internet marketing) affordable for South African small business owners.
Internet marketing is a broad term that covers any/all digital communication channels. Typically, an Internet marketing strategy will include some combination of email, SMS (text), and social media (e.g., Facebook), along with websites, ecommerce sites and/or blogs.
Don’t get left behind in the digital age. Let Intelligent Web custom-create an effective Internet marketing strategy for your business.
Social Media Marketing
In today’s ever-changing world, the lines between social networking and professional networking have blurred into social media. As a business owner, you cannot afford to ignore the massive potential of social media marketing (SMM).
Just as every business today needs a website, every business should have a Facebook presence (linked to their WordPress website, of course). Facebook leverages the power of social media to promote your business to new clients and cultivate relationships with existing clients. Our professionally designed custom Facebook pages are incredibly low cost, incredibly effective SMM tools.
Email Marketing
Our email marketing service allows you to create and send marketing material without the expense of printing or postage. Easily send 1, 100 or 1,000 emails with just one click. Email marketing integrates seamlessly with your Intelligent Web website. Visitors to your website opt in to become subscribers, who then convert to customers based on the enticing offers they find (from you, of course) in their inbox.
You can also grow your prospect list by adding “subscribe now” and “forward to a
friend” links on your emails.
SMS Marketing
Short message service (SMS), more commonly known as “texting”, is typically viewed as a phone-to-phone communication. Intelligent Web’s “SMS from your PC” solution allows you to send SMS messages from your computer to your customer or prospect’s cell phone.
The ability to separate your contacts into groups allows you to target SMS messages to selected recipients, ensuring that the right people get the right message at the right time. Busy business owners with short, frequent information bursts to share find that SMS does the job while saving money and valuable time.
